Growth Hacking Techniques for Small Businesses: How To Scale Your Startup
Growth hacking has become a popular buzzword among startups and even large corporations. But the fact is that many small businesses do not have the resources or the time to put serious efforts into growth hacking. That does not mean that they cannot grow their startup.
This blog will look at growth hacking techniques that can help startups, no matter what size they are.
Understanding growth hacking
Growth hacking is an experimental method for determining the most efficient means of expanding a firm. A variety of marketing, development, design, engineering, data, and analytics are involved in the procedure.
Growth hacking derives its name from the fact that a hacker develops a speedy, cost-effective, and innovative technique to achieve growth, as opposed to following standard practices.
Growth hacking strategies
Create an Email List Before Launch
When it comes to an effective growth strategy for a business, email marketing is still king for generating leads and conversions.
Concentrate on creating an email list. It will allow you to efficiently reach your audience and communicate your message. Moreover, email marketing greatly assists organizations in generating pre-launch excitement for any product or event.
Additionally, it will allow you to attract potential clients prior to your launch. But do not simply compile a list of email addresses and wait. You should devote a few weeks to creating anticipation among your audience before the launch.
Referrals
Existing happy customers referring to new ones is one of the simplest methods for acquiring a new customer. “Tell three friends for a chance to win a vacation to Paris” or “Recommend us to a friend, and we’ll send you a $10 gift card.”
The best implementation of this growth hacking method was by cloud storage firm Dropbox, which provided users additional free storage space in exchange for linking their account to Twitter or Facebook and talking about Dropbox on those networks. Two million invites to join were sent in a single month as a result of the attack.
To increase the effectiveness of referrals, offer a benefit to both the consumer making the referral and the person receiving the referral. This not only encourages the recipient to become a customer, but it is also the first step in creating brand loyalty.
For creating email lists, you should utilize email services such as MailChimp, which enable you to send emails efficiently. Given the importance of communication to conversions, you should contact potential clients at least one week before your launch.
Create New Brand Alliances
Business partnerships and collaborations are among the most effective growth hacking strategies since they generate a great deal of noise. Numerous companies have recognized that co-marketing and product partnerships are efficient growth marketing strategies.
Not only will it generate significant social media buzz, but it will also drive relevant organic visitors to your site. It is a chance for news coverage and will boost the global visibility of your products and services.
Some of the most profitable partnerships with respectable return on investment were those in which new goods were developed around a subject. Any small to medium-sized business can build a successful cooperation if it chooses a partner that can add value to its brand and vice versa.
Better, more personable content
If you do not provide visitors a reason to stay on your website, they will not. This implies they may miss your new store’s opening or you Labor Day discount.
Give consumers a reason to interact with you, and they will return to your website even if they’re not in the market to buy. Previously, this entailed authoring an engaging and useful blog. Yes, this is still an effective strategy if you have valuable information to share and an engaging writing style.
But growth hacking flourishes when individuals sense a personal connection with you. Foster these positive emotions by providing them with information that appears to have been developed with them in mind. And remember, people want to do business with someone they would like having a beer with.
Therefore, offer assistance with their most serious issues or create a weekly video of yourself doing something absurd. Customers will feel as though they know you if you use your personality to establish the brand’s personality.
Create a community around your brand.
Social media is an integral component of a company’s marketing mix. You can utilize social media groups for self-promotion, market feedback, and interaction with industry influencers.
Developing content and building an audience takes time. To do this, you must integrate your social media operations with your entire growth strategy.
Creating a Facebook group where your audience can interact with your brand is one of the most effective social media growth hacking tactics for exploiting social media for your business’s success. You must guarantee that you are providing them with value through this group. There is a good probability that folks unfamiliar with your brand will learn about it after being inspired by the material in your group.
Conclusion
Making a business grow can be hard work, so why not try out some of these growth hacking techniques to see if your business can benefit from them. Growth hacking isn’t only for the big businesses out there, it is for small businesses too. Many of these growth hacking techniques are for all sizes of businesses, so why not give them a try.