5 Business Lessons We Can Learn From K-Pop Group BTS
BTS, or Bangtan Boys, is a name that may not be familiar to many people in the Western world. However, the seven member boy band from South Korea is a household name to those in many Asian countries and has a huge following.
The group has won several awards at home and abroad and is one of the biggest bands in South Korea. Their achievements are not just in music but extend to other areas of the entertainment and fashion industries as well.
They are big enough to have been mentioned in Forbes Magazine as one of the Top 10 Highest Paid Celebrities Under 30.
Their success is a lesson in business, especially in marketing and branding. They have won over 5 awards at this year’s Billboard Music Awards, with the youngest member, Jungkook, being just 21.
But the group has grown to international fame not so much from their music, as from their creativity and marketing.
Let us take a look at some of the lessons we can learn from BTS about being successful in business.
BTS’s creative achievement is a result of their teamwork.
In the entertainment industry, we often see artists fighting for more screen time, more lines, and more songs on the album. In many cases, these arguments can lead to people not speaking to each other for weeks, months, or even years.
We take a look at a group that has worked together for around five years. They interact in a way that makes them seem like they’ve been friends for their whole life. They are always comfortable with each other, and they always seem to be having fun.
They stand up for what they believe in.
It is important to defend your own personal beliefs. If you feel strongly about an issue, don’t be afraid to speak up for what’s right. People will respect and admire you for it.
Since 2013, BTS has addressed social justice issues. This year, they donated $1 million to Black Lives Matter. They believe everyone should be respected, therefore this seemed logical. Their 35 million Instagram followers matched their donation within 25 hours. They live their ideals, creating a powerful personal brand.
BTS boasts the world’s largest, most sophisticated, and most diversified fan base.
BTS has over 150 million fans globally. They are known as “ARMY,” an acronym for “Adorable Representative M.C. for Youth.”
BTS has elevated the artist-fan relationship to epic heights. Their fan base is the world’s largest and most prolific fan base.
300 million online votes were made by army members to ensure that the group won the Billboard awards.
The ARMY is the secret element to the worldwide success of BTS. No other performer or group in the world has a greater, more devoted fan base. Members of the army come from a variety of nations, ages, and backgrounds.
BTS is the first Korean group to achieve international success. Internet and social media have significantly contributed to the band’s success. Social media has enabled BTS to engage with their followers on a personal level and amass a global fanbase. When BTS releases a new album, these fan clubs gather, post content, create memes, support one another, and share their love for the group.
Build a new niche.
BTS has broken down the doors of K-pop and out of their shell. They still embody much of K-pop’s most famous qualities: excellent wardrobes, incredible music videos, and stellar choreography. What this boy band does differently is present themselves as more neutral in gender.
Their songs emphasize the eagerness and lightheartedness of young people and promote happiness. The band members’ behavior and attire represent their youthful and optimistic personality, causing their ARMY to feel more connected to them.
They have unlocked Generation Z’s mysteries and given them a rich experience.
BTS has been a great influence on the youth. Their music has a very rich and complex nature, and that’s what makes it so appealing and relatable to the youth.
Youth have been growing up in a generation where technology and social media have dominated so they are always looking to consume something that they can connect with. In that sense, BTS have been an outlet for them because they have a certain level of authenticity to them.
Even though they have been in the western music industry for a relatively short time, they have gained a massive following and have made themselves as relevant as any other western act.
Conclusion
Not since The Beatles has the world seen such a powerful and influential group of individuals. There are so many other business lessons we can learn from this K-Pop group, and what has been mentioned above is just the tip of the iceberg.